How to increase facebook engagement?

FACEBOOK ENGAGEMENT

Facebook engagement is a action that someone performs on our Facebook page which includes liking a post, commenting , sharing, etc. Its an important part of Facebook Marketing Strategy which helps us to reach us to our potential customer and promote our business.

Now here is the next question - how to increase our Facebook Engagement ?

We need to follow some tactics to start getting more likes, comments, shares and clicks on your Facebook posts:

• Select the best posting times and frequency
• Share valuable content
• Learn from your successes and failures
• Use compelling visuals
• Ask your audience questions
• Consider post length
• Experiment with different video format
• Drive traffic to your Facebook page from other sources
• Join Facebook groups
• Engage with other relevant brands and pages
• Include a call to action

Advantage of Linkedin Page

Why we should use linkedin page for promoting our business?

Whether you work for a large company or own your own small business, a companyLinkedIn page is essential and provides many benefits. LinkedIn offers companies plenty of advantages. Like many social media tools, companies can use LinkedIn to not only promote themselves, but establish connections and build relationships.

Following are the business benefits of LINKEDIN COMPANY PAGE:

·         Showcase Your Business

·         Employees Represent Your Business 

·         See If Other Users Notice Your Updates

·         Get Alerts When Your Company is Acknowledged

·         Share Important Company News

·         Creating shareable content that benefits your audience.

·         Introducing new products or services you’ve developed.

·         Differentiating yourself from your competitors.

·         Finding job candidates who can make a significant contribution to your business success.

·         Checking on what your competition is doing.

·         Improving your ranking in search engines.

LinkedIn is a business-oriented social networking site which is primarily used for professional networking.

Advantage of Facebook Group

How facebook group benefits your business?

Facebook group helps to engage a community of individuals with common interests which somewhere helps to promote our business by attracting their 'like' on post about your business.

Following are the benefits of creating business group in Facebook:

·        It provides more personal engagement.

·        Drive focused attention to a call to action.

·        Receive immediate feedback from polls.

·        Announce offers.

·        Build trust by providing value

·        Build A Community Of Likeminded People

·        More Exposure

·        Friends Will Give Access To Their Friends

·        Get New Blog Post And Product Ideas

Advanage of Facebook Page

Advantage of Facebook Page:

Facebook always proved to be a best social network / platform to set up a camp on as a business. By creating your Facebook page, you can literate your potential customer about the product/services

TOP BENEFITS OF FACEBOOK PAGE:

• Increased Exposure to Potential Customer
• Gather More Leads
• Lower Marketing Expenses
• Reach Targeted Audience
• Use Facebook Insights
• Build Brand Loyalty
• Increase Your Web Traffic
• Boost SEO
• Be Mobile Ready
• Spy on Your Competition!

Facebook Business Pages are quickly indexed by the Search Engines based on the keywords used in the Page Title. Your facebook business page alerts your fans of special offers, events and discounts instantly Easily create new product or services campaigns online using Facebook .

What is Social Media?

Social   Media Marketing:

•        Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Social Media:

•        Social media is an umbrella term

  That  defines  various activates that integrate technology, social interactions and the construction of words , pictures ,video , audio.

•        Social media refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics — just about anything you can name.

•        Social media also allows easy sharing and distribution of existing content to others so that professional work can be shared through networks.

Types of Social Media:

•        Social Networks

•        Bookmarking sites & Social News

•        Multimedia Sharing

•        Blog

•        Micro blogging

•        Ecommerce site

•        Discussion forums

•                    

Social networks:

A social network site is a social media site that allows users to connect and share with people who have similar interests and backgrounds. Facebook is the most popular example of a social network website.

Bookmarking sites & Social News:

•        BookMarking  sites allow users to save and organize links to any number of online resources and websites. A great feature of these services is the ability for the user to “tag” links, which makes them easier to search, and invariably, share with their followers.

•        Social News site  allows its users to post news links and other items to outside articles. Users then vote on said items, and the items with the highest number of votes are most prominently displayed

•        http://digg.com/

•        http://www.pinterest.com/

•        http://www.reddit.com/

•        https://delicious.com/

 Blog:

•        A BLOG refers to a public webpage which is published by either an individual or a group of individuals. BLOGS are used to comment on all sorts of topics, depending on the interests of the blogger (author). Originally, blogs were the work of a single author, or in some cases several authors.

•        Most popular are blogger and wordpress

Microblogging:

•        These are just what they sound like, sites that allow the users to submit short written entries, which can include links to product and service sites, as well as links to other social media sites. These are then posted on the ‘walls’ of everyone who has subscribed to that user’s account. The most commonly used microblogging website is Twitter and Tumblr .

Ecommerce site :

•        A big trend emerging across all types of social media is the ability to view and purchase desired goods with a click of a button. e-commerce elements have been adopted by many networks whose primary functionalities place them in different categories, such as Pinterest, Twitter, and Facebook.

•        Amazon and  flipkart

Discussion forums:

A   meeting   or  medium where ideas and views on a particular issue can be exchanged.

http://www.flickr.com/help/forum

http://www.sba.gov/community

http://www.forums.mysql.com

http://www.bbpress.org/forums

http://www.addthis.com/forum


know about  Social media Marketing Goals:

http://seotricksforwebsite.blogspot.in/2017/01/social-media-marketing-goals.html

Digital Marketing Services

Digital Marketing Services is for marketing our product, services across the world by using digital channels. Digital marketing extends beyond internetmarketing to include channels that do not require the use of the internet.

What is Search Engine Marketing?

Search Engine Marketing is a marketing which we can do on search engine like google,yahoo,bing,etc.  We need to be very cautious about keywords as with the help of keywords we increase our ranking in this platform.There is a two kind of techniques
1. There is SEO (Search Engine Optimization) - It is free listing Techniques
2. PPC (Pay Per Click) - It is paid listing technique for eg. Google Adwords PPC.